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Les Jumelles

Client

Les Jumelles

Focus

Rebranding, Visual Identity, UX / UI Design, Mobile Application

Categories

Branding, Mobile Application

'Les Jumelles' or 'The Twin Sisters' sells unique women's clothing with exceptional quality to get that refined look. They do this via their online webshop or via a pop-up store. Lemon delivered a strong rebranding that matches the kind of message that Les Jumelles wants to send out to the world.

Challenge

To stimulate sales and expand the online area, they were looking for an additional mobile application. The intention was that the customer can find the experience that Les Jumelles wants to give within the application. Purchasing must be easy and fast.

Solution

To convey the refined feel to the user, we have rebranded the current logo. The target? A classy logo that still feels simple and above all matches the refined look that Les Jumelles wants to bring to the market. The icon logo represents the word 'Les Jumelles', translated into Dutch, 'De Tweelingzusjes'. We have processed this visually by using the Roman number 2 as the end of the letters 'L' and 'J'. It strengthens the logo and gives dynamics to the whole logo. We have applied the same simplicity within the application. This comes down to the ease of use to easily and quickly purchase clothes via their mobile application. The mobile application provides support to the webshop from where they left. Together with the new branding, this forms a new whole to stimulate sales.

Enkele collega's die meegewerkt hebben aan dit project:

Elise Huygen
UX/UI Designer
Joren Speltincx
Design Director
Frédéric Hermans
UX/UI Designer
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